Everything from digital ecosystems to brand strategy to go-to-market
The Challenge
Dr. Danaé Rollet had the expertise, credentials, and vision to launch a pediatric neuropsychology practice. What she did not have: the time, knowledge, or bandwidth to handle everything else that comes with starting a business. She needed someone with knowledge in technology infrastructure, compliance, branding, design, digital presence, marketing, and the IT skills that necessitate these. That's where I came in as her fractional operations partner.
The gap between having a practice and running one meant either: piecing together five different vendors who didn't talk to each other, leading to higher costs per freelancer and adding overhead costs to the founder, or finding someone who could hold the whole vision and execute across every function.
Dr. Danaé Rollet chose to work with Dolmana. This is our story.
Summary of Impact
Client funnel decision tree: Implemented a client funnel decision tree. Cut screening time calls by 75%. What usually took 45 minutes to an hour —> 15 minutes
Bran - kid friendly widget tool to enhance customer experience
Boutique practice the biggest selling point: targeted high-end clientele with a private boutique neuropsychological practice where the entire day is dedicated to one child one family. Concierge at home evaluations for extra privacy are possible
SEO and GEO optimisation led to an increase of 68% organic traffic to the website. Marketing and referral efforts have lead up to 32% of direct traffic results.
ROI: Launched a neuropsychological practice from A to Z in two months time, with a steady stream of clients and a positive cash-flow by month three.
Testimonial
"Anna helped me build my pediatric psychology practice from the ground up. From selecting and customizing my electronic health record system to designing my logo and brand materials, developing my website, producing and editing professional photos, and supporting marketing efforts, she played an integral role every step of the way. Her passion for helping businesses thrive is evident in the way she works: she is detail-oriented, proactive, creative, and genuinely invested in her clients' success. Without her expertise, I would have spent significantly more time and money piecing together services from multiple vendors who lacked the same cohesive vision and deep understanding of my practice. I recommend Anna without reservation to any entrepreneur seeking a highly knowledgeable fractional partner to help bring their business to life and support its continued growth!"
— Dr. Danaé Rollet, Founder, Summit Neuropsychology, www.summitnp.com
The Approach
Ideation | Strategy | Vision | Storytelling
One of the most important parts of my work is turning a client's initial vision into a story. A story about the founder, the vision, the customer journey, the values, the target audience, and the problem you solve.
This means everything: brand, positioning, website, systems infrastructure, operations. But most crucially, it means clarity upfront. What are your must-haves vs. nice-to-haves? What's the budget and timeline? What expertise do you need? How do all the pieces work together?
This is the phase I find most exciting, because it sets the tone, pace, and energy for everything that follows.
Dr. Danaë Rollet had a clear vision but didn't know how to organize it. Within two months, we launched a professional neuropsychological evaluation business with a steady stream of clients—freeing her to focus entirely on clinical excellence.
Brand | Digital Presence | Marketing & Positioning
Produced/edited professional photography for the site and marketing materials.
Designed and vectorized professional logo and brand materials in Adobe Illustrator. The kind of work that usually requires a separate designer, markup, and back-and-forth.
Designed the merch and referral packages (Neurodivergent fidget toys, notepad, A4 informative flyer, business cards)
Created Bran - a friendly kid interactive widget hosted on Github.io to prepare the child for their evaluation day
Developed website strategy, designed and built the practice website on Squarespace.
Wrote brand copy that articulated the practice philosophy and clinical approach,
Socials: LinkedIn Business Page, Facebook Business Page
SEO and GEO optimisation
Google analytics & indexing set up and analysis
One person, one vision, cohesive output.
Business Infrastructure & Integration
Most practitioners (like Dr. Rollet) have expertise in their field but face a choice: either cobble together five separate vendors (forms tool, calendar tool, email automation, payment processor, CRM) with no integration, or find someone who understands the whole operating model and can stitch it together into a coherent system.
Created a single integrated system where:
The decision tree captures the right intake data
The Apps Script backend prevents double-booking via Calendar API
Confirmation + admin emails route automatically
Everything lives in Google Sheets for transparency
It embeds cleanly into their existing web presence (Squarespace, etc.)
I helped Dr. Rollet avoid the 'five vendors' trap by building an integrated operating system, we help practitioners avoid the booking chaos by providing a replicable, configuration-only infrastructure template.
Operations, Systems & Compliance
The HIPAA-cooperating model that makes the practice work:
AI Agentic Clinicial report writing HIPAA compliant
Google Workspace setup with security protocols
Screening calls, intake and booking infrastructure, the decision tree (funnel clients matching their needs with an evaluation which cut admin costs and time, double-booking prevention, and client journey flow)
Email, website, and domain set up
Apple Business Manager configuration
Handbook & protocol structure for clinical workflows
Electronic health record (EHR) system selection and customization (IntakeQ/PracticeQ/
Finance software system Quickbooks
Every system designed to scale with the practice while maintaining compliance and security
Up to date maintenance of systems
The Outcome
A fully operational pediatric psychology practice with professional infrastructure, cohesive brand identity, compliant systems, and a clear market position. Dr. Rollet could focus on what only she could do, delivering excellent clinical care, while everything else ran smoothly. No coordination overhead between vendors. No gaps in vision. One integrated operating system.
Client funnel decision tree: Implemented a client funnel decision tree. Cut screening time calls by 75%. What usually took 45 minutes to an hour —> 15 minutes
Bran - kid friendly widget tool to enhance customer experience
Boutique practice the biggest selling point: targeted high-end clientele with a private boutique neuropsychological practice where the entire day is dedicated to one child one family. Concierge at home evaluations for extra privacy are possible
SEO and GEO optimisation led to an increase of 68% organic traffic to the website. Marketing and referral efforts have lead up to 32% of direct traffic results.
ROI: Launched a neuropsychological practice from A to Z in two months time, with a steady stream of clients and a positive cash-flow by month three.
Why this matters
Most founders think they need to hire five specialists. Summit shows what happens when one fractional partner holds the whole vision: less time spent coordinating, less money wasted on vendors who don't understand your practice, and more time doing what you're actually brilliant at. That's what true fractional operation partner integration looks like.