Case Study.

Everything from digital ecosystems to brand strategy to go-to-market

The Challenge

The Challenge

Dr. Danaé Rollet has the expertise, credentials, and vision to launch a pediatric neuropsychology practice. What she didn't have: the time, knowledge, or bandwidth to handle everything else. Technology infrastructure, compliance, branding, design, digital presence, marketing. The gap between having a practice and running one meant either: piecing together five different vendors who didn't talk to each other, or finding someone who could hold the whole vision and execute across every function.

What Was Done

Systems & Compliance

Built HIPAA-compliant infrastructure from ground zero:

• Google Workspace setup with security protocols,

• Apple Business Manager configuration,

• Handbook & protocol structure for clinical workflows,

• and electronic health record (EHR) system selection and customization.

• Every system designed to scale with the practice while maintaining compliance and security.

Brand & Visual Identity

• Designed and vectorized professional logo and brand materials in Adobe Illustrator. The kind of work that usually requires a separate designer, markup, and back-and-forth.

• One person, one vision, cohesive output.

Digital Presence

• Developed website strategy, designed and built the practice website on Squarespace.

• Wrote brand copy that articulated the practice philosophy and clinical approach,

• and produced/edited professional photography for the site and marketing materials.

• Socials: LinkedIn Business Page, Facebook Business Page

• Google Business Account

• SEO and GEO optimisation

• Google analytics & indexing set up and analysis

Go-to-Market Strategy

Supported marketing efforts and practice positioning to build visibility in a competitive pediatric psychology market. The practice launched with clarity about who it served and why it was different.

The Outcome

A fully operational pediatric psychology practice with professional infrastructure, cohesive brand identity, compliant systems, and a clear market position. Dr. Rollet could focus on what only she could do—delivering excellent clinical care—while everything else ran smoothly. No coordination overhead between vendors. No gaps in vision. One integrated operating system.

"Anna helped me build my pediatric psychology practice from the ground up. From selecting and customizing my electronic health record system to designing my logo and brand materials, developing my website, producing and editing professional photos, and supporting marketing efforts, she played an integral role every step of the way. Her passion for helping businesses thrive is evident in the way she works: she is detail-oriented, proactive, creative, and genuinely invested in her clients' success. Without her expertise, I would have spent significantly more time and money piecing together services from multiple vendors who lacked the same cohesive vision and deep understanding of my practice. I recommend Anna without reservation to any entrepreneur seeking a highly knowledgeable fractional partner to help bring their business to life and support its continued growth!"

— Dr. Danaé Rollet, Founder, Summit Neuropsychology

Why This Matters

Most founders think they need to hire five specialists. Summit shows what happens when one fractional partner holds the whole vision: less time spent coordinating, less money wasted on vendors who don't understand your practice, and more time doing what you're actually brilliant at. That's what integration looks like.